In 1996, McDonald’s set out to target more educated tastebuds
in a massive advertising campaign for its newest burger creation.
We watched while Ronald McDonald golfed, danced, and leisurely
hung out with real-life grown-up humans, instead of the puffy
Mayor McCheese and that bunch of wacko puppets. Supposedly the
Arch Deluxe, with the “Adult Taste”, would appeal to those dancers
and golfers and anyone else with a sophisticated palate. But let’s
face it, we’re not talking Beef Wellington here. The Arch Deluxe
is just a hamburger, after all, with only a couple of elements
that set it apart from the other menu items. The big difference
is the creamy brown mustard spread on the sandwich right next to
the ketchup. And the burger is assembled on a sesame seed potato
roll (which actually tastes very much like your common hamburger bun).
Also, you can order the burger with the optional thick-sliced
peppered bacon, for an extra ka-ching. Okay, so the plan hasn’t
quite worked out the way Micky D’s had hoped. Sales of the Arch
Deluxe have been disappointing, to say the least. That’s why I
thought this would be a good recipe to clone. You know, for all
of you who have been struggling to get by without the Arch Deluxe
in your lives. The Arch Deluxe may have gone on to join the McD.L.T
and the McLean Deluxe on the great list of fast food duds from our
past. But you can now create a delicious kitchen facsimile of your
own with this recipe. And hopefully, in the meantime, Ronald has
gone back to work.
1 tablespoon mayonnaise
1/2 teaspoon brown mustard (French’s “Hearty Deli” is good)
1 sesame seed hamburger bun
1/4 pound ground beef
1 slice American cheese
1 to 2 tomato slices
1 to 2 lettuce leaves, chopped
1/2 tablespoon ketchup
2 tablespoons chopped onion
1. In a small bowl, mix together the mayonnaise and the brown mustard.
2. Grill the face of each of the buns on a griddle or frying pan over
3. Roll the ground beef into a ball and pat it out until it’s
approximately the same diameter as the bun.
4. Cook meat on hot griddle or frying pan for about 5 minutes per
side or until done. Be sure to lightly salt and pepper each side of
5. Build the burger in the following order, from the bottom up: